About
Technology that gives people more life.
We listen to what a business needs, build the solution around it, and stay accountable until it works.
We listen to what a business needs, build the solution around it, and stay accountable until it works.
They have people stuck doing work a system should do. We build that system around how they actually run, show it working before they pay, and stay with them after, so the people in the business get their time back for the work and the life that matter to them.
Small and mid-sized businesses did it all by hand.
Both set on helping ordinary people find financial freedom.
Decades of software and AI, plus a founder who automated his own business from his garage.
"My goal was to bring Silicon Valley technology to mom-and-pop shops."Phillip Hoang
Co-founder · Chief Executive Officer
Phillip brings 20+ years of automation and systems engineering to every client engagement, including a long run at Raytheon designing mission-critical infrastructure. He holds a master's in data science from UC Berkeley and studied AI at Stanford, and has spent the last two decades shipping large-scale automation work that saved enterprises millions.
HusslAI is his bet that the same engineering discipline can transform small businesses, not just Fortune 500s.
Co-founder · Chief AI Officer
Tee runs the build side of HusslAI, turning a customer conversation into shipped product, often inside a week. He codes the systems his team deploys, works with our US-based engineering team, and treats every automation like infrastructure that has to earn its keep.
Behind the build engine is 15+ years across SaaS (SMB, mid-market and Enterprise), with an operator's view of what actually moves the needle and what's just a feature. That is why every client engagement starts with the workflow, not the demo.
Co-founder · Chief Hardware Officer
Anuj leads our custom hardware and embedded-systems practice, extending what we build past software into the devices, robotics and connected systems our clients run on.
It's the same HusslAI discipline applied to hardware: understand the problem first, then build the right system for it, whether that's a workflow, an app or a custom device.
Chief People Officer
Thomas spent 14 years inside Fortune 500 finance and operations learning how big companies scale: $150M+ budget programs, business planning for a global marketing org, and the automation behind both.
He has since built and automated businesses of his own and worked alongside founders and investors to scale theirs. At HusslAI, he starts with what the problem is costing you, then works out whether AI, automation or custom software can fix it in a way that makes economic sense.
Chief Marketing Officer
Sama is an entrepreneur and marketing executive with over a decade of experience growing businesses through marketing strategy, data, and AI-driven automation. She has advised leaders across technology and media and led large-scale marketing teams.
At HusslAI, she leads brand strategy, positioning, and growth. She believes the true value of innovation lies in what it makes possible for people.
Chief Operating Officer
Sothea is a strategic business leader, entrepreneur, and real estate investor with 15+ years of experience driving revenue growth, building partnerships, and leading cross-functional initiatives.
As COO of HusslAI, Sothea brings a people-first approach to building scalable operations, strengthening execution, and helping businesses harness technology to work smarter.
“I believe technology should create more freedom, not more complexity. When businesses operate smarter, people have more time to focus on what truly matters.”
HEART is how we work, with our clients, our partners and each other. Each letter is a value we hold ourselves to on every project, from the first call to long after launch.
We lead with love, joy and care.
We give people their time back and the tools to thrive.
We are our word.
We measure our success by our clients' success.
We go faster and further as one team with our partners and clients.